Facebook Takes On Google, But Private, Personalized, Social Search Has No Clear Winner Yet

Facebook launched Graph Search today, its own version of a private, personalized social search engine. It's somewhat of a competitor to Google's "Search Plus Your World" - Google's more recent take on blending personal data with that of the greater web. Although Facebook CEO Mark Zuckerberg was careful to frame it as not?being a web search product, that statement was not entirely accurate. It is web search, after all - it's search and it's on the web. It's just not web search as we know it. Don't be mistaken - these two companies, Google and Facebook, are now battling for your private data, and to some extent they're both betting on personalization as the future of search.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/O_bLGHhxDXU/

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